Acer has a busy year ahead of it, as an executive has told Bloomberg that the PC maker plans to launch a mobile application store, its own e-reader and a netbook running Google’s Chrome. Acer is reportedly looking to boost its income by 3 percent during the next two years.
Acer is looking to grab a portion of markets currently dominated by Apple, Sony and Amazon.com in its efforts to overtake Hewlett-Packard and become the world’s largest PC maker by 2013, Bloomberg reported Jan. 25.
The means to these ends will include launching its own application store and an e-book reader, both by midyear. Additionally, in the third quarter, Acer plans to launch a netbook running Google’s Chrome operating system.
Jim Wong, president of Acer’s IT Products division, told Bloomberg he expects that 12 million of the 15 million netbooks Acer is expected to sell in 2010 will feature Chrome.
In the fourth quarter of 2009, Acer held the No. 2 PC market share position, shipping 11.4 million units for 13.4 percent market share. Worldwide for the year, however, Dell squeaked past Acer for the No. 2 spot, shipping 38.41 million units to Acer’s 37.37 million units. Market leader HP shipped 59.9 million units worldwide during the year.
Asustek Computer launched its newest netbook on Tuesday, a stylish device with faux alligator hide casing and two slender, easy-to-change batteries that the company says will run for six hours each.
The Eee PC 1008P (Karim Rashid Collection) has a 10.1-inch screen with LED (light emitting diode) backlight. It went on sale in Taipei for NT$18,988 (US$600). The netbook was first shown at the International Consumer Electronics Show (CES) in Las Vegas earlier this month.
The price includes an extra battery, for a total running time of up to 12 hours, an Asustek representative said. The batteries slide out of a compartment on the bottom of the netbook.
Asustek commissioned New York designer Karim Rashid to add flair to the netbook, the first time the company has ever outsourced design work, the representative said. The resulting design, a reptile-skin like texture in a choice of hot pink or coffee brown, will be on display late Tuesday in Taipei alongside bottles of perfume with a shared design. Scent maker Kenzo Parfums opted to join Asustek in the launch because they both used Rashid’s design style.
The new perfume will not be called Eee Perfume or anything of the like, the Asustek representative said. There will be no co-marketing of the products, he said.