Asustek Adds Scent to Style in Latest Netbook Launch

Asus Netbook

Asus Netbook

Asustek Computer launched its newest netbook on Tuesday, a stylish device with faux alligator hide casing and two slender, easy-to-change batteries that the company says will run for six hours each.

The Eee PC 1008P (Karim Rashid Collection) has a 10.1-inch screen with LED (light emitting diode) backlight. It went on sale in Taipei for NT$18,988 (US$600). The netbook was first shown at the International Consumer Electronics Show (CES) in Las Vegas earlier this month.

The price includes an extra battery, for a total running time of up to 12 hours, an Asustek representative said. The batteries slide out of a compartment on the bottom of the netbook.

Asustek commissioned New York designer Karim Rashid to add flair to the netbook, the first time the company has ever outsourced design work, the representative said. The resulting design, a reptile-skin like texture in a choice of hot pink or coffee brown, will be on display late Tuesday in Taipei alongside bottles of perfume with a shared design. Scent maker Kenzo Parfums opted to join Asustek in the launch because they both used Rashid’s design style.

The new perfume will not be called Eee Perfume or anything of the like, the Asustek representative said. There will be no co-marketing of the products, he said.
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Asus Announces Four Notebooks at CES

asus-notebok

asus-notebok

Asus introduced an 18.4-inch notebook with a Bang & Olufsen sound system, two Eee PC notebooks crafted by designer Karim Rashid, a gaming-intensive notebook and one more featuring bamboo finishes.

Asus kicked off its Consumer Electronics Show presence with a quartet of notebooks, including the monster NX90J with soundsystem by Bang & Olufsen and an 18.4-inch screen. Other announcements include the Karim Rashid Eee PC Seashell collection, the U Series bamboo collection and the G73Jh Gamers Notebook. Industrial designer Karim Rashid’s Seashell collection PCs are available in either glossy Hot Pink or matte Coffee Brown finish and integrates the Intel Atom N450 processor with Windows 7, Express Gate and Super Hybrid Engine, as well as offering 14-hours of battery life.

The Gamers’ Notebook, the G73Jh, boasts a list of efficient technology with the Intel Core i7 processor, Direct X 11-capable ATI Radeon HD5870 graphics, 8GB of DDR3 memory, 8-channel HD audio with EAX 4.0 compatibility and 1 terabyte of storage. The package is topped with on-the-fly overclocking for performance boosts mid-game and ambient lighting for enhanced visual comfort.

Asus is marketing the U Series Bamboo Collection as bringing a touch of nature and eco-friendliness to computing. The exterior features sleek bamboo finishes and inside the PC is powered with the latest Intel Core i7, i5 and i3 processors, Windows 7 and Blu-ray and up to 500GB of storage space. “Produced using an improved In Mold Layer (IML) manufacturing process, each Bamboo U33Jt notebook bears its own distinctive, natural patterning that provides individuality in a green-inspired product,” a company release stated.

The NX90 features laser-cut polished aluminum surfaces and palm rest complementing a matte-black keyboard and dual touchpads which work together with Rotation Desktop software, which the company said is designed to give users an intuitive DJ-like control. ICEpower technology is integrated into the two speakers, which are enhanced by Sonic Focus technology for enhanced audio capability. The NX90, which also includes features such as 1GB NVIDIA GeForce GT 335M graphics card, built-in 2MP video camera and USB 3.0 connectivity, carries a price tag of $2,499, according to Asus representatives.
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