Acer has a busy year ahead of it, as an executive has told Bloomberg that the PC maker plans to launch a mobile application store, its own e-reader and a netbook running Google’s Chrome. Acer is reportedly looking to boost its income by 3 percent during the next two years.
Acer is looking to grab a portion of markets currently dominated by Apple, Sony and Amazon.com in its efforts to overtake Hewlett-Packard and become the world’s largest PC maker by 2013, Bloomberg reported Jan. 25.
The means to these ends will include launching its own application store and an e-book reader, both by midyear. Additionally, in the third quarter, Acer plans to launch a netbook running Google’s Chrome operating system.
Jim Wong, president of Acer’s IT Products division, told Bloomberg he expects that 12 million of the 15 million netbooks Acer is expected to sell in 2010 will feature Chrome.
In the fourth quarter of 2009, Acer held the No. 2 PC market share position, shipping 11.4 million units for 13.4 percent market share. Worldwide for the year, however, Dell squeaked past Acer for the No. 2 spot, shipping 38.41 million units to Acer’s 37.37 million units. Market leader HP shipped 59.9 million units worldwide during the year.
Acer is getting greener, at least according to Greenpeace.
The computer maker unveiled two new notebooks on Friday that have already received kudos from the international environmental group. The Acer Aspire 3811TZ and Aspire 3811TZG are designed to be energy efficient, recyclable, and biodegradable, thereby winning high marks from Greenpeace, which rates PCs and other electronics for their environmental friendliness.
As part of its green initiatives, Acer said it built the two new Aspires to be free of PVCs (polyvinyl chloride) and BFRs (brominated flame retardants).
PVC is a cheap but durable plastic that has been criticized by Greenpeace for not being biodegradable and for emitting toxic substances into the environment. BFRs are chemicals added to plastics to make them more flame resistance, but these have also been accused of leeching into the environment. Their use in products for babies and children has especially concerned many groups. With the exception of the power cables, all components for both Aspires are free of these toxins.
“The chemical characteristics of PVC and BFRs may generate toxic substances like dioxins and furans at products’ end-of-life, therefore, the reduction of PVC and BFRs in Acer products will help protect our environment from being poisoned by electronics goods,” Acer said in a statement.
The new Aspires are also designed to cut energy use–both models can save up to 40 percent of the energy consumption of traditional notebooks, providing more than 8 hours of battery life, said Acer. Further, the company designed the units to be easily recycled. With more modular parts than in traditional notebooks, users can also extend the life of the Apires by replacing certain components.